Redesigning Detroit
Replacing a Downtown Flagship
by Stanley Collyer
Winning entry by Davide Marchetti and Erin Pellegrino
The motto for the Redesigning Detroit competition might have been: ‘If you tear down a building, replace it with something better.’ Still, in the case of the once-existing Hudson’s department store, and the memories it invoked in the public consciousness, coming up with a viable replacement solution represents a real challenge. Of all rustbelt cities, Detroit represents a special case. The loss of over 1.2 million residents resulting from the decline of manufacturing after the 1960s left the city in a shambles, visually as well as financially. Hudson’s anchor in the downtown core was just one of many institutions which fell victim to the wrecking ball. But as a retail magnet in the 1930s to the early 1950s, among the country’s major department stores it was only second to Macy’s in size. Thus, as a symbol, its disappearance had to reinforce the idea of decline in the public mind. Similar to the rebuilding of Ground Zero in New York, a new iconic structure on the former site of Hudson’s could signal a glimmer of hope for the city’s future.